Brand Identity and Collateral for the Embrace the Dream campaign – Every student can be a star, is a motto used at St. Johnsbury Academy to describe the way the community embraces each one of them to help them succeed in life. The Embrace the Dream campaign was design to help the school raise money to fund technology, buildings, and other academic projects. The logo was used on e-mail blasts, videos, as well as newsletters and presentations. The collateral materials included custom-shaped presentation folders and brochures. All the materials combined, helped school officials in presentations and meetings with potential donors. The Campaign surpassed the goal of $20 million by $5 million.