Get the Scoop, a day of Parent Giving

Who doesn’t love sweet treats? Ice cream was the theme for a one-day campaign for parents. If the goal was met, students would be treated to an ice cream sundae bar. The look of the campaign was inspired by the colors and look of ice cream parlors. The assets included email designs, social media graphics, a thank-you postcard, a newspaper ad, a poster and a video.

See the campaign results and video.