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St. Johnsbury Academy is an independent day and boarding day school in Northern Vermont. The school went through an inhouse visual identity assessment where the school’s main logo was refreshed (the bell tower) to appear bolder. From that refresh came the creation of alternative one-line and two-line variations of the logo. Each letter was carefully tweaked and kerned. The school seal was also refreshed to appear smoother. Typographic treatments were also applied to the school’s mission: Character, Inquiry, Community. An additional variation of the bell tower logo was created for admissions purposes. This variation uses a ribbon to give every visual asset that collegial look and feel.
These visual assets were used on promotional materials, signage, collateral, apparel, and web.
In the fall of 2017, St. Johnsbury Academy opened a branch in the Korean island of Jeju. The visual assets I had created are currently being used with the addition of “Jeju” below the name. The logos appear on buildings and materials as well.