Diego Melendez — Visual Storyteller

SJA Visual Identity

St. Johnsbury Academy in Northern Vermont underwent an in-house visual revamp. The primary bell tower logo was boldened, with meticulous spacing and letter tweaking for one-line and two-line logo variations. The school seal was smoothed, and typographic enhancements emphasized their mission: Character, Inquiry, Community. An admissions-special bell tower logo, featuring a collegiate-style ribbon, was introduced. These refreshed visuals now grace promotional items, signs, apparel, and their website.

Primary Logo
Check out the design process.

Inverse

Bell Tower Stand-alone Logomark

One-line Wordmark

Two-line Wordmarks

Ribbon Design. Exclusively for Admissions-related Materials.

Tertiary Logo with Outline

Color Palette

Admissions Stationery

Admissions Package

(See full project)

Admissions Travel Brochure

(See full project)

Admissions Viewbook

(See full project)

Admissions Collateral

Admissions Event Gift Bag

Gift Umbrella

General Purpose Stationery

Sweatshirt Design

Base Water Bottle

Main Entrance Sign

Current Signage

Website Design

St. Johnsbury Academy Jeju (South Korea Campus)
In the fall of 2017, St. Johnsbury Academy opened a branch in the Korean island of Jeju. The visual assets I had created are currently being used with the addition of “Jeju” below the name. The logos appear on buildings and materials as well.

St. Johnsbury Academy Jeju Design