St. Johnsbury Academy's Hilltopper Athletics Visual Identity and Collateral
St. Johnsbury Academy Athletics underwent a comprehensive visual rejuvenation. The initial logo was meticulously refined to ensure adaptability across varied scales and environments. Amidst a backdrop of inconsistent fonts, colors, and aesthetics, the revamped logo emerged as the cornerstone of a unified identity. I introduced vibrant colors and athletic-centric font families, paving the way for customizable apparel featuring "St. Johnsbury" or "Hilltopper". This overhaul harmonized and elevated the presence of the academy's athletic teams.
Primary Logo
Check out the design process.
Evolution
Secondary Logo
Tertiary Logo with Outline
Color Palette
Stationery for Athletic Department
Alternate Naming
Typography
Base Typography Lockups
Game Ticket Design
Base T-shirt Design for Coaches and Student Athletes
Alternate Hoodie Design
Water Bottle
Full Page Newspaper Ad
Hats
Flag
Gym Renovation: Basketball Court Design
Completed Basketball Court
(Photo Courtesy of Michael Beniash)
New Turf Field
(Photo Courtesy of Michael Beniash)
Custom Event Visuals
Social Graphics
Social Graphics
Custom Event Ticket Design
Logo in use