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Brand Identity for Eagle's Nest Sports Bar and Grill — Alumni are just as important as current students, which is why Eagle's Nest decided to revamp their image. Near the campus of the University of Wisconsin-La Crosse, Eagle's Nest is the hot spot for alumni gatherings and sporting-event-watching. The goal was to create a brand that would have the look of and feel of the university mascot, the eagle, while combining it with the feel of the sports bar.