Goel Center Opening Invitation

For the grand unveiling of The Goel Center for Theater and Dance at Phillips Exeter Academy, an invitation was crafted, drawing deeply from the architectural nuances of the venue. Emulating intricate patterns, hues, and textures, especially the signature brick installation, the invite integrates holographic foil inspired by dance space mirrors, stage lights, and vibrant costume designs. Enhanced by duplex and letterpress printing, its tactile quality is complemented by a bellyband reveal. Its innovative design set the standard for inspiration, as evidenced by numerous similar designs emerging in subsequent institutional invitations. A masterpiece by Studio on Fire. See the inspiration behind this!