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Concept development and design for a one-day online giving campaign to increase parent/family participation in The Exeter Fund (PEA’s unrestricted annual fund). The tone was intended to be light and playful and the solicitation emphasis was for participation at ANY gift level. Campaign intended to promote and culminate in 1) a matching gift of $100,000 when the first 100 gifts are received and 2) the delivery of an iconic dessert (Exeter Bars) to all student PO boxes the day after the campaign, plus an all-student study-break with hot chocolate and Exeter Bars. Goals were surpassed.