Diego Melendez — Visual Storyteller

Goel Center Identity

For the grand opening of The Goel Center for Theater and Dance at Phillips Exeter Academy, an exceptional event suite was curated to mark this pivotal moment. The collection boasted a distinct logo, a letterpress invitation, and an exclusive presentation package for esteemed guests like donors, trustees, and alumni. This package encompassed a presentation folder, lanyards, nametags, brochures, and program materials, among other event-centric graphics. Crafted to both honor and inspire donors, the event was brilliantly executed by Malloy Events.

Primary Logo

Secondary Logo (Black Background)

Primary Color Palette (Black, Gray, White and Iridescent Foil)

Wordmark

Secondary Color Palette

Inspiration

 

After walking around the building, photographs of various textures and patterns were taken. The “curtain,” was a brick structure on the front of the building, which inspired the lead primary graphic on all printed materials.

 

The Inspiration for the Logo came from looking at the Mainstage

Textured Walls

Patterned Seats

Angled Corners

Symmetrical Interior Design

Symmetrical Interior Design

Multiple Pattern Designs based on Elements from the Building

Event Suite Package

Event Collateral